From Slow Ticket Sales to Stellar Events

Better Marketing for Stellar Events

Has getting ticket sales to your event been slower than a turtle on vacation? Then you’ve come to the right place. We’ve helped events go from slow to sold out. Here are tips to help increase event buzz and ticket sales.

First, decide on your target audience or ideal attendees, then select a platform for ticket sales. Eventbrite is a very popular platform to sell tickets online and provide all the information needed for the event. Eventbrite also lets you customize the cover photo design, to incorporate your branding.
Next, decide which social media channels are best to promote your event. Facebook and Instagram are two of the most popular networks but keep in mind that Facebook users are typically over 30 years old, while Instagram skews younger.

Graphics, Posts & Ads

We can’t stress enough the importance of good quality graphics! We recommend to use Canva, or even Pablo By Buffer, to create professional graphics for print and web. Use high quality images from either canva or unsplash and avoid using photos that are blurry and pixelated. This is important especially if your event is high-end. A high-end event needs high-end graphics.

For those on a budget, if you’re promoting your event on Instagram, here’s a trick to attract event attendees without advertising. In the biz, we call this conquest marketing.

Find event and business pages on Instagram of similar, successful events. Then interact with their followers by liking their photos, sending them a direct message and following them. Keep in mind that your page’s followers count should be higher than the number of accounts you’re following.

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If you are promoting an event on facebook, consider creating a Facebook page for the event. Facebook event pages are great as attendees can interact with event posts and easily share the event to others.

If you do have an advertising budget to work with, run Facebook and Instagram ads 2 to 3 weeks leading up to the event. Start with $20 to test the market then spend more up to the max budget you’re comfortable with. We recommend to AB test two ads at the same time, and see which performs better. If you’re satisfied with ticket sale numbers leading up to the event, simply pause the ads and save some money for the future.

For social media posts, we recommend a 70 to 30 ratio of sales related content to light-hearted, personable content. People want to connect with other people, not a faceless business, so be sure to inject some heart and even humor into your social accounts to keep people intrigued.

Give Them Something To Talk About

Lastly, good old-fashioned word of mouth marketing still works. Ask performers, guest speakers and event personnel to share the event among peers and social accounts. Don’t be afraid to ask for help. Tell them the success of your event is paramount and will benefit them, as well.

Perhaps provide an incentive. Here’s an example; for every two ticket sales they bring in, they will either get a prize or be entered into a raffle.

Events are stressful enough. These tips will help relieve the pressure of promoting your event, and help increase ticket sales.

**Make sure to listen to all the lessons in this course and provide feedback on our app! Simply go to the course catalog and click ‘App User Feedback’ to take a brief survey. **

Happy Learning and best of luck at your next event!

Disclaimer:

Affiliate links in this article may generate a commission for the blog owner. Making a purchase or creating an account via these links help to fund this blog and is much appreciated. The blog owner is a customer of Chase Bank. This is not sponsored content for any brand or company.