Newsletters and Leveraging Social Media Content
Newsletters
If a newsletter is not part of your marketing strategy, now may be the time to consider it. You don’t need to be the best writer in the world and you don’t need a ton of time.
A newsletter is a great way to connect with past, current and potential clients. It’s a platform to share your services, special offers and even topics you’re passionate about.
For beginners, write a list of topics to share and create a newsletter issue for each of those topics. Companies such as Mailchimp offer free plans to store contacts and create newsletters.
Every quarter since early 2021, our company has gotten referrals from subscribers of our bi-weekly newsletter. We don’t pay for a premium Mailchimp subscription and we write content ahead of time, so that creating each issue isn’t cumbersome. In the past, we’ve launched referral rewards programs, which incentivizes readers to refer us business.
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Utilize Your Top Social Media Posts
If you have a professional or company profile on any of the major social networks, we encourage you to milk your top posts for all they’re worth. Identify the posts with the most reach and engagements and use them as templates for creating future content.
Also, if you have at least $15 to spare, try boosting your top posts to increase the results. Since those posts performed the best organically, they should perform well as ads. We recommend $15 to boost a post for 3 days within a 20 to 25 mile radius of a city. If you have more money to spend, expand your location targeting and time duration.
If you are wondering whether it’s worth it to boost posts, consider this: it doesn’t take a lot of money to reach a wider audience. Facebook, in particular, may recommend to spend more than $15 for a boost, but remember that it’s always better to start small and increase the budget later on if desired.
See the figures below on how to identify your top Meta/Facebook and Instagram social media posts. This method is for company or professional profiles only. Please note, the layout of these social networks may have changed since the time these screenshots were taken. LinkedIn and Twitter have similar dashboards showing the metrics of your posts.
Disclaimer:
Brodie Blog has no direct affiliation with any of the aforementioned social networks nor digital companies and/or platforms. This course is not sponsored content.
The owner of this blog my earn a commission from the purchases made via the affiliate links.